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Cloverly Cupcakes


BUSINESS AND VALUES Cloverly Cupcakes is a fully registered and licenced Brisbane-based business, specializing in all-natural vegan cupcakes, and now making big cakes to order. We use wholemeal flour, organic raw sugar and natural, non-processed ingredients where possible. Promoting sustainable, ethical, healthy(ish!) and DELICIOUS dairy and egg-free baked yummies :) Treat yourself without compromising your morals or your health. NAME ORIGIN The name Cloverly is a combination of the word Clover and the Vietnamese spelling of my middle name, Lee (Ly). As my husband is Vietnamese, this was once a name consideration for a future daughter. I used this as an Instagram account name when the one I wanted was taken! When it came time to register a business name, a wise person pointed out that the English meaning of Lee is 'meadow' or 'wood', which conjured an image for me of sitting amongst clovers in a meadow with a sweet cupcake. I got goosebumps. Name sorted. Upon further research I learned that The Celtic meaning (I'm part Irish) is also beautiful - 'healer'. So, a plant that heals. And I believe strongly in the healing powers of a plant-based diet.


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